Sector: EdTech (Education Technology)
Founded: 2015
Valuation: $50 million (2022)

Overview: An online learning platform offering courses in technology, data science, and business analytics.

Challenges encountered:

• Student Acquisition: Attracting students in a crowded edtech market.
• Course Development: Creating high-quality, engaging course content.
• Instructor Management: Finding and retaining qualified instructors.
• Revenue Model: Developing sustainable revenue streams beyond course fees.
• Student Retention: Ensuring student satisfaction and completion rates.

Solutions Implemented:

• Content Marketing: Creating valuable content to attract potential students.
• Partnerships: Collaborating with universities and companies to offer joint programs.
• Instructor Training: Providing ongoing training and support to instructors.
• Value-Added Services: Offering additional services like career counselling and networking opportunities.
• Personalized Learning: Using data analytics to tailor learning experiences to individual students.

Outcomes Attained:

• Increased student acquisition through effective content marketing and partnerships.
• Developed high-quality courses with a strong focus on practical application.
• Built a network of experienced and dedicated instructors.
• Diversified revenue streams through additional services and partnerships.
• Improved student retention rates through personalized learning and a strong focus on student success.