Sector: Fintech (MSME Lending)
Founded: 2014
Valuation: $100 million (2024)

Overview: A digital lending platform providing loans to small businesses and entrepreneurs.

Challenges encountered:

• Risk Assessment: Accurately assessing creditworthiness of borrowers.
• Loan Disbursement: Efficiently processing and disbursing loans.
• Customer Acquisition: Attracting small businesses in need of financing.
• Regulatory Compliance: Adhering to lending regulations and guidelines.
• Competition: Competing with traditional banks and other fintech lenders.

Solutions:

• Data Analytics: Using data analytics to develop accurate credit risk models.
• Automation: Implementing automation to streamline loan processing and disbursement.
• Digital Marketing: Targeting small businesses through online channels.
• Regulatory Expertise: Hiring legal and compliance experts to ensure compliance.
• Product Differentiation: Offering unique loan products and terms to differentiate from competitors.

Outcomes Attained:

• Improved risk assessment through advanced data analytics.
• Streamlined loan processing and disbursement through automation.
• Increased customer acquisition through targeted digital marketing.
• Successfully navigated regulatory hurdles and obtained necessary licenses.
• Differentiated the platform through innovative loan products and competitive terms.