Sector: Fantasy gaming
Founded: 2008
Valuation: $8 billion (2021)

Company Overview: Dream11, founded in 2008, is India's largest fantasy sports platform, offering users the chance to participate in various sports like cricket, football, and basketball. Dream11 became India’s first gaming unicorn, with a valuation exceeding $8 billion.

Challenges encountered:

• Managing a high volume of small transactions during peak sports seasons, which created challenges in payment processing and financial reconciliation.
• Ensuring compliance with gaming regulations and preventing fraudulent activities in a sector with significant legal scrutiny.
• Balancing the need for user acquisition with maintaining financial sustainability.

Solutions Implemented:

• Dream11 implemented fraud detection systems using AI to monitor and flag suspicious activities, ensuring the platform’s financial security.
• The company introduced real-time financial reporting systems to manage cash flows, handle user withdrawals, and ensure timely payments to winners.
• Dream11 optimized its customer acquisition costs by using data analytics to identify high-value users, ensuring a profitable growth trajectory.

Outcomes Attained:

• Dream11 reduced fraud incidents by 40%, building greater trust in its platform among users and regulators.
• The company’s improved financial controls allowed it to scale during major sports tournaments, processing millions of transactions smoothly.
• Dream11’s success in managing its financial operations contributed to its rapid growth and helped secure further funding from marquee investors like Tiger Global.