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The rise and fall of Byju’s

  • 29/Oct/2024

Byju’s can draw a comparative to that of Lehman brothers. At its peak, it was valued at $22 billion, making it not just India's but one of the world's most valuable EdTech firms. This valuation was a testament to its impact – millions of students across different countries were using Byju's to supplement their education, and the company had become synonymous with quality learning.

bijou was started in 2011 when Byju Raveendran, a passionate teacher with a knack for making complex concepts easy, turned his skill into a business model. This small startup, quickly caught the attention of students and parents alike. The early success of Byju's was phenomenal. It soon transitioned from classroom-based teaching to launching Byju's learning app in 2015 which was a massive hit.

Byju's had significant funding rounds that attracted global investors, recognizing the potential in Byju's vision. It further expanded its offerings from K-12 education to competitive exam preparation for global markets. Each step was a calculated move towards inclusivity in education, breaking geographical and language barriers.

Byju's acquired Osmo in 2019 and WhiteHat Jr in 2020. These acquisitions expanded the product range and integrated different learning styles and technologies to create a comprehensive educational ecosystem.

Its downfall journey began when the company failed to repay loans and loss trust from auditors and board members. Company faced allegations of around $533 million being siphoned off in an obscure hedge fund in the US which was followed by exit of 3 board members. It also faced severe criticism for its mis-selling and aggressive sales tactics leading to investors significantly writing down their investments in the company.

Our Insights

  1. Financial / strategic planning:

    • Byju’s acquired 17 companies within a span of 5 years. Massive inorganic expansion needs to be meticulously planned in order to derive synergy benefits. Not only financial, there has to be cultural synchronisation as well to reap the fruits of acquisition. The Company went on acquisition spree chasing growth through acquisitions, thereby diluting its own culture and values, resultantly diverging from the core activity of providing quality education. The company could have focused on ensuring operational breakeven / profitability / positive cross sell and upsell synergy benefits from each acquisition
    • Byju’s core business was to provide quality education service. As the company started focusing on hardware sales (tablets/SD cards with preloaded content), it diluted the company’s brand essence as they drifted from its core activity of providing quality learning experience.
    • The company paid no heed to events having significant blow to their corporate governance – viz, resignation of auditors, failure to make statutory payments, default in loan repayments, resignation of CXO team, etc. The company could have saved itself from going this far, if early warning signs were captured before any of this gross event unfolded or such events were handled cautiously post their unfolding, these events led to significant mark down of investment value by the investors and ultimately eroding the reputation of the company.
    • Aggressive marketing and sales backfired and led to a loss of trust amongst students and their parents. The company could have explored developing partnerships with traditional educational institutions like schools/colleges, etc to generate a stable customer acquisition funnel for itself while expanding offering horizons for such schools/colleges resulting in a win-win proposition for both!
    • Efficiency improvements:
    • Due to acquisitions spree, Byju built a huge employee base with arbitrarily defined roles and responsibilities. Implementing suitable efficiency metrics could have helped tab inefficiencies both at employee and each business segment levels
    • Efficiencies could have been bought in with appropriate streamlining and creating provisions for uncertainties post each acquisition
    • Risk management and compliance:
    • Bujy’s could have opted for a professional Board including academicians, successful CEOs, etc as against only family members so as to instil strong corporate governance practices.
    • Working capital management:
    • Company secured considerable long-term debt to alleviate working capital constraints, yet failed to implement robust vendor management strategies. Lack of comprehensive credit risk evaluation and stringent quality controls in vendor relationships further destabilised operations, amplifying challenges at each levels.

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