The rise and fall of Byju’s
Byju’s can draw a comparative to that of Lehman brothers. At its peak, it was valued at $22 billion, making it not just India's but one of the world's most valuable EdTech firms. This valuation was a testament to its impact – millions of students across different countries were using Byju's to supplement their education, and the company had become synonymous with quality learning.
bijou was started in 2011 when Byju Raveendran, a passionate teacher with a knack for making complex concepts easy, turned his skill into a business model. This small startup, quickly caught the attention of students and parents alike. The early success of Byju's was phenomenal. It soon transitioned from classroom-based teaching to launching Byju's learning app in 2015 which was a massive hit.
Byju's had significant funding rounds that attracted global investors, recognizing the potential in Byju's vision. It further expanded its offerings from K-12 education to competitive exam preparation for global markets. Each step was a calculated move towards inclusivity in education, breaking geographical and language barriers.
Byju's acquired Osmo in 2019 and WhiteHat Jr in 2020. These acquisitions expanded the product range and integrated different learning styles and technologies to create a comprehensive educational ecosystem.
Its downfall journey began when the company failed to repay loans and loss trust from auditors and board members. Company faced allegations of around $533 million being siphoned off in an obscure hedge fund in the US which was followed by exit of 3 board members. It also faced severe criticism for its mis-selling and aggressive sales tactics leading to investors significantly writing down their investments in the company.
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