Big Bazaar vs DMart: Lessons learned?
Future Group launched its first Big Bazaar store in Hyderabad in 2001, while Avenue Supermarts opened DMart in Mumbai in 2002. Big Bazaar focused on fashion, food, and general merchandise, whereas DMart prioritized groceries with less emphasis on fashion.
By 2011, Big Bazaar had expanded to 250 stores, while DMart had only 10, with analysts dismissing DMart as a minor player. Fast forward to 2022: DMart now boasts over 300 stores and a market cap of INR 2.3 trillion, while Future Group, weighed down by debt, was forced to sell to Reliance.
Key Differences in Business Models:
- Real Estate: DMart adopts a store-ownership model, owning or leasing land on city outskirts, resulting in rental costs of just 0.2% of sales compared to Big Bazaar’s 8%.
- Assortment: DMart specializes in non-perishable groceries, offering a no-frills experience, while Big Bazaar includes perishables and fashion items, creating a more diverse shopping atmosphere.
- Pricing: DMart’s model allows for groceries priced 6% to 12% lower than competitors, utilizing a basic store setup to maintain its 'Everyday Low Pricing' (EDLP) scheme.
- Expansion Strategy: Big Bazaar focused on a capital-intensive network and marketing, while DMart invested in acquiring assets for future growth, historically cautious with geographic expansion.
DMart employs a "three-step business model" similar to Walmart's, emphasizing low-cost essentials for high inventory turnover, which enables better negotiation with wholesalers and early payment discounts passed on to customers. This efficient inventory management allows rapid sales conversions and avoids the discounting trap faced by others.
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